FIJI WATER

February 1st, 2025. A popular brand, famous for its image of “stylish” and "artisan" drinking water, has just been fined a lawsuit. The Plastic Coalition claimed tests show Fiji Water’s products contain harmful microplastics and the chemical BPA.

This scandal strikes at the heart of Fiji’s carefully crafted image, one that has been repeatedly cracked and repaired. It is time for something new. Something better. Delegates will represent company stakeholders, meeting together to discuss their next steps after this most recent accusation. They will examine the environmental, ethical, safety, and territorial concerns in the industry in addition to their branding, marketing, and the idea of “greenwashing”. Long criticized for its environmental impact and ongoing regional disputes, the public’s trust has reached another low. However, with regulators and environmental activists cracking down on these industries, circumstances worsen for many similar brands. Fiji is not alone in its troubles. Offering aid and insight are representatives from Aquafina, Danone, and others.

All eyes are watching, waiting for the company’s response. One question remains: can Fiji Water clean up its act? You have the answer.